
US
2004/0073679
A1
locations
have
different
programming
based
upon
the
local
stations
Which
carry
the
programming).
Further,
there
is
no
interaction
involved
in
bar-code
television
programming;
the
commands
are
strictly
“one-Way”—namely,
to
turn
on
the
TV
or
VCR
and
select a
channel
at
a
particular
time.
[0011]
US.
Pat.
No.
4,654,482
describes
a
system
Which
uses
bar
codes
for
identi?cation
purposes
and
for
function
command
purposes
for a
home
ordering
system.
In
this
system,
orders
can be
placed
from
a
user’s
home
using
the
direct
dial
telephone
netWork.
The
orders
are
placed
from
printed
materials
such
as
catalogues,
neWspaper
inserts
or
other
advertising
material
Which
carry
an
item
identi?cation
bar
code
adjacent
to
a
description
of
an
item.
This
bar
code
is
scanned
into a
processing
device
at
the
user’s
location.
The
bar
code encodes
identi?cation
data
(an
item
ID
num
ber,
similar
to
UPC—Universal
Product
Code)
and
transac
tional
information
related
to
the
vendor
of
the
item.
The
processing
device
is
operated
by
the
user
depressing
sWitches
to
invoke
desired
actions
(e.g.,
send,
select)
or
to
provide
desired
responses
(e.g.,
yes,
no,
etc.)
in
response
to
prompts
on
a display.
These
prompts
are
generated
either
locally
Within
the
processing
device
or
remotely
by
a
vendor’s
host
computer.
The
vendor’s
host
computer
com
municates
With
the
processing
device
over
the
direct
dial
telephone
netWork
via
a
modem.
In
order
to
make
purchases
from
different
merchants,
cartridges
containing
transactional
information
for
various
merchants
are
provided.
Alterna
tively,
a
?xed
memory
containing
transactional
information
relating
to
a
number
of
different
merchants
can
be
used. In
this
case,
one
or
more
bar
codes
can
serve
to
identify
the
different
merchants
and,
if
desired,
to
provide
data
associ
ated
With
the
merchants.
SUMMARY
OF
THE
INVENTION
[0012]
A
business
process
links
a
processor
(e.g.,
com
puter,
PDA,
card
scanner,
data
reader
or
telephone)
by
mechanically
or
electromechanically
reading
coded
infor
mation
such
as
bar
codes
that
are
unique
to
each
subscriber
to
the
business
process.
The
encoded
information,
such
as
a
bar
code
may
have
modest
character
content
(such
as
equal
to
or
feWer
than
36
characters,
preferably
equal
to
or
less
than
30
characters),
as
the
bar
code used
in
the
practice
of
the
invention
preferably
is
a
unique
identi?er
for
the
sub
scriber
that
enables
electronic
access
(e.g.,
memory
accessed
or
internet
accessed)
to
a
directory
Where
that
subscriber’s
information
is
provided
in
greater
detail.
The
use of
the
input
(scanned)
data
over
the
internet
accesses
either
central
?les
for
subscribers
or
accesses
a
bridge
provider
Where
contact
With
a
site
established
by
the
subscriber
is
provided.
The
central
?les
or
subscriber
site
Will
then
provide
a
compila
tion
of
information
provided
by
the
subscriber.
At
least
certain
components
of
that
information
may
be
doWnload
able
into
various
formats,
such
as
address
lists,
vendor
lists,
supplier
lists,
client
bases,
purchasers,
and
the
like.
DETAILED
DESCRIPTION
OF
THE
INVENTION
[0013]
One
of
the
most
common
features
of
the
Internet
is
the
exchange
of
electronic
mail
(E-mail).
Many
Internet
users
print
E-mail
addresses
on
their
business
cards
along
With
their
telephone
and
fax
numbers.
Any
Internet
user
or
any
subscriber
to
most
major
online
services
(e.g.,
Com
puserveTM,
America
OnlineTM,
etc.)
can
exchange
E-mail
Apr.
15,
2004
With
any
other
connected
user
as
long
as
he
knoWs
the
other
user’s
Internet
E-mail
address.
[0014]
Another
major
feature
of
the
Internet
involves
a
data
exchange
facility
commonly
referred
to
as
“FTP”
(for
“File
Transfer
Protocol,”
the
transfer
protocol
Which gov
erns data
exchange)
by
Which
users
can
exchange
binary
data
With
any
Internet
site
Which
supports
FTP
(FTP
site).
FTP
users
can
doWnload
or
upload
binary
?les
of
any
siZe
over
the
Internet,
and can
broWse
through
?le
directories
on
remote
FTP
sites.
Other
Internet
FTP-related
facilities
pro
vide
the
ability
to
search
for
information
by
content,
title,
topic,
etc.
FTP
sites
and
?les
are
identi?able
by
a
special
Internet
address
speci?er
Which
identi?es
the
FTP
protocol,
Internet
site
and/or
?le
name
and
location.
[0015]
The
Internet
hypertext
facility
commonly
knoWn
as
the
“World
Wide
Web”,
or
“WWW”,
has
become
increasingly
popular.
The
W
facility
includes
inter-linked
hypertext
documents,
knoWn
as
“Web
pages”.
These
documents
utiliZe
a
hypertext
language
called
“HTML”
(Hyper
Text
Meta
(or
Markup)
Language)
and
are
processed
on
the
Internet
according
to
a
Hypertext
Transfer
Protocol
(“HTTP”).
Any
Web
page
can
link
(i.e.,
reference
or
“point
to”)
any
other
Web
page
anyWhere
on
the
Internet.
As
a
result,
Web
pages
are
spread
out
all
over
the
Internet.
Web
pages
generally
provide
a
“point
and
click”
style
of
user
interface
Which
requires
very
little
user
training.
As
With
FTP
data
resources
(?les),
Web
pages
are
identi?able
by
a
special
Internet
address
(knoWn
as a
Universal
Resource
Locator,
or
URL)
Which
identi?es
the
hypertext
protocol
(e. g.,
HTTP)
for
Web
pages and
the
Internet
site
on
Which
the
Web
page
is
located.
Many
WWW
sites
have
a
default
“home
page”
or
Web
page
Which
is
automatically
accessed
Whenever
the
site
is
refer
enced.
[0016]
Addresses
of
resources
on
the
Internet
are
speci?ed
by
the
URLs
Which
are
long
character
strings
composed
of
a
protocol
name
and
an
address
(or
URN—Universal
Resource
Name),
Which
includes
the
path
to
the
requested
resource.
The
accepted
format
is
a string
of
the
form
“protocol-name://hostname/path”.
Occasionally,
the
proto
col
may
be
inferred
from
operations
already
being
per
formed.
For
example,
if
one
is
broWsing
directories
on
an
Internet
site
for
the
purpose
of
doWnloading,
the
“ftp:/
”
?le
transfer
protocol
is
generally
assumed.
In
such
cases,
many
broWser
programs
permit
the
speci?cation
of
a
resource
(e.g.,
?le)
by
the
URN
only.
Similarly,
if
one
is
broWsing
WWW
pages,
it
may
reasonably
be
assumed
that
the
“http://”
hypertext
transfer
protocol
is
in
use
and
should
be
the
default
protocol unless
otherWise
speci?ed.
Internet
E-mail
addresses
are
“strings”
having
the
general
format:
“user
[0017]
Given
the
electronic
nature
of
the
Internet,
these
URL
character
strings are
usually
referenced
in
electronic
documents
or
in
printed
matter
by
reproducing
the
entire
string.
To
access
a
resource,
a
user
Will
either
electronically
copy
its
associated
string
(if
the
URL
string
is
available
electronically)
to
an
application
(e.g.,
softWare
program)
capable
of
accessing
it,
or
Will
manually
type
it
into
such
an
application
(if
the
URL
string
is
printed
in a
hard
copy
document).
[0018]
The
minimum
knoWledge
necessary
to
contact
another
party
via
E-mail
or
to
send
or receive
information
via
the
Internet
is
an
Internet
address;
either
an
E-mail
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